A practical guide to knowing exactly what to say, what to ask for and how to lead anyone in front of the lens. Photos with real expression, movement and personality, on a camera or a phone.
A pose gives the body an order. Direction gives the person a reason. That is why one photo looks like a stiff studio session and the other looks like a real moment with a personality in it.
For each kind of session: the intent behind every frame, the exact lines to say, variations so you never repeat yourself, and visual references from real work by Eduardo Constante, photographer and creative director at MoveOn.
business ownersHow to lead someone who needs to look credible without looking stiff, forced or like a staff badge photo.
personal brandThe difference between a pretty photo and a photo that positions someone. How to build a story in a single session.
couplesMovement, touch and eye contact to create real intimacy between two people who are not used to a camera.
streetHow to use pavements, shop windows, traffic and daylight in your favour to make photos with movement and editorial attitude.
47 pages in a vertical format, one direction per page: the intent, the exact line to say, variations, what to avoid and a real photo showing the result.
Prompts that create real movement and take a couple out of the frozen pose.
For the ones who freeze in front of a camera. Direction that pulls out authenticity and confidence.
Walking, stopping, looking, leaning. Direction built for the street and for editorial.
Harsh sun, open shade, backlight and cloudy skies. Where to place the person in each one.
A photographer for seven years, he built an international career from London. He is the founder and creative director of MoveOn, a studio shooting business owners, brands, influencers, weddings and events for clients across the UK, Brazil and beyond.
What he delivers on a shoot is not a sequence of poses. It is direction. This guide is that process, written down, ready for your next shoot.
Artists, athletes, business owners and creators who live off their image. But it started with ordinary people who had never been directed in front of a camera. Everything Eduardo learnt along the way became the directing method in this guide.
Guide released immediately. Bonuses released 7 days after purchase.
One payment. Card, Apple Pay or PayPal.
I want to direct my photosNo. The guide is built for anyone who photographs people, from complete beginners to photographers already working with clients.
Yes. Direction is what changes the photo, not the kit. Mobile content creators use exactly the same lines and exercises.
Right after purchase you get an email with access to the members area, where the guide is ready to download. The files are built to open on a phone and be used during a shoot.
The 4 bonuses unlock automatically in your members area 7 days after purchase. That way you start with the main guide and, by the time the bonuses arrive, you are ready to go further.
Yes. The files are yours to download and use whenever you like.
You have a 7-day guarantee. Just ask and we refund the full amount.